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Research papers

Technology that puts research within an arm's reach of desire

Historically manufacturers have demanded that research suppliers should provide broader and deeper insight into the habits of the hypermarket shopper because this is the area over which they have traditionally been able to exercise the most...

Catalogue: ESOMAR Panel Research Conference 2005
Author: Craig Twyford
Company: Nielsen
April 17, 2005
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Citation

Twyford, C. (2005a, April 17). Technology that puts research within an arm's reach of desire. ANA - ESOMAR. Retrieved March 24, 2025, from


https://ana.esomar.org/documents/technology-that-puts-research-within-an-arm-s-reach-of-desire