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Research papers

Understanding the implicit in shopper behaviour

The Point of Sale (POS) is becoming an increasingly important touch point. In recent years there has been an increasing demand for methodologies which are capable of looking beyond what consumers are able to tell on the explicit level. This paper...

Catalogue: Insights 2011: A New World Order In Shopper Marketing
Authors: Michael Schiessl, Sven Diekmann
Company: eye square
March 1, 2011
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Citation

Schiessl and Diekmann (2011a, March 01). Understanding the implicit in shopper behaviour. ANA - ESOMAR. Retrieved October 12, 2024, from


https://ana.esomar.org/documents/understanding-the-implicit-in-shopper-behaviour