Resources Library by ANA

One Size Doesnt Fit All

Women make up 49.6% of the world?s population, and yet many businesses struggle to achieve the same proportion in their consumer base. Imagine a world where this is no longer the case; a world where we can all effortlessly tap into the immense...

Catalogue: Congress 2023

Authors: Celine Llanta, Kevin Cowan, Minnie Kweon, Maria Bruder

September 27, 2023

How an Agile Community Approach Supported the Transition from Uncle Ben's to Ben's Original

In the summer of 2020, a myriad of racial injustices were thrown into the global spotlight thanks to the acceleration of the Black Lives Matter movement. Mars Food, already being aware of this movement, decided that it was time to evolve the...

Catalogue:

Authors: Katie Kaylor, Patricia Van der Hart

September 27, 2023

Empowering Innovation Through Disability Research

Inclusivity is an immense trend today. During the past few years, products and services like market research have embraced ethnicity, size, sexual preferences and even age in their efforts to promote inclusivity. Nevertheless, sadly, disability...

Catalogue: Latin America 2023

Author: Priscila Aramburu Mena

Company: De La Riva Group

April 25, 2023

Future Focus: Inclusion and Diversity in Advertising

Over the past decade, diversity has become a focus across the business community not only because ofconsumer attention, but also because of a plethora of research that has shown diversity is a critical factor indriving growth and resilience. Recent...

Catalogue: Congress 2022: 75th Anniversary

Authors: Deepak Varma, Anna Wilgan, Matt Baldwin

Company: Kantar

September 23, 2022

Research in Diversity, Equity, and Inclusion

In May 2020, in the world's richest country and its largest democracy, a police officer murdered a Blackman. This wasn't the first incident of its kind, but it took place with the world amid the collective trauma ofthe COVID-19 pandemic's first peak,...

Catalogue: Congress 2022: 75th Anniversary

Authors: Manuel Garcia-Garcia, April Jeffries, Jana DeLancey, Philip Ryan, Tina Cheng

Companies: IPSOS, MasterCard, Merrill Lynch Bank

September 23, 2022

Research Means Change For Africa

While the world s media continues to show Africa as a region of conflict, terrorism and sharp poverty, and artoffers us glimpses of Africas breathtaking landscapes, amazing fauna and luxurious flora, research reveals thereal face of Africa: the true...

Catalogue: Congress 2022: 75th Anniversary

Author: Ndeye Diagne

Company: Kantar

September 23, 2022

Fast-forward to Connected Generations

The work environment has changed substantially since the start of the pandemic. Needs and expectationshave shifted. More and more workers are taking a stand against unfair treatment and are putting upboundaries so they can maintain their health and...

Catalogue: Congress 2022: 75th Anniversary

Authors: Erin Sowell, Chris Hauck

Companies: HauckEye, Thoughtful Research

September 23, 2022

The Role of Research in Powering What Matters In DEI

The global events of the last few years have clearly had a tremendous impact on society, especially when it comesto recognising the wide array of diversity across the globe. Over the past few years, we have been challenged tothink about the way we...

Catalogue: Congress 2022: 75th Anniversary

Authors: Michaela Mora, Damion Taylor, Kerry Edelstein

Companies: Research Narrative, Relevant Insights, Prometheus Digital

September 23, 2022

From Prejudice to Pride to Progress

How research helped the German government "get diversity" and build a bridge to the LGBTQIA*community, allowing truth to speak to power Inclusion and diversity have become central to very many corporate, brand and governmentalambitions over the past...

Catalogue: Dynamic. Diverse. Digital

Authors: Oliver Schieleit, Edward Appelton, Dolores Domke

Companies: Happy Thinking People, Hochhaus Agentur GmbH

June 21, 2022