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Research reports

Mutatis mutandis- The business value of insights

ESOMAR's primary mission for the past 70+ years has been to safeguard and promote the interestsof the insights and data analytics profession. In recent times we have been paying a lot more attentionto the constituency of 'end-clients' (brand-owners)...

Catalogue: ESOMAR Publications
Author: Niels Schillewaert
August 14, 2020
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Citation

Schillewaert, N. (2020a, August 14). Mutatis mutandis- The business value of insights. ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/mutatis-mutandis--the-business-value-of-insights


Research reports

Qualitative research on Macleans toothpaste commercial 'waking up'

A new creative strategy has been developed for theadvertising of Macleans toothpaste. The aim of the advertising is to convince the targetaudience thatMacleans makes teeth clean and strong and hence reallyhealthy. The objectives of the research...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
April 1, 1976
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Citation

, C. (1976a, April 01). Qualitative research on Macleans toothpaste commercial 'waking up' . ANA - ESOMAR. Retrieved December 09, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-macleans-toothpaste-commercial-waking-up-