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Videos

The rules of the game

Key findings from new research that provides insights on the practical application of gamification techniques, particularly in APAC, are highlighted in this paper. The authors explore how differing cultural tendencies might affect someone's...

Catalogue: Asia Pacific 2017: Discoveries
Authors: April (Fanpan) Zeng, Jennifer Serrano, Pete Cape
Company: Research Now SSI
December 4, 2017
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Citation

Zeng, Serrano and Cape (2017a, December 04). The rules of the game. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/the-rules-of-the-game


Videos

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Pete Cape, Ron Gailey, Stephen Phillips
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
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Citation

Cape, Gailey and Phillips (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure


Videos

Face to face but not eye to eye

The respondent of yesterday answered the phone, gave their time, and we were grateful. Today’s panellist is paid for their views and we often mistrust their motives and data. What of tomorrow’s respondent? They will be on a mobile device...

Catalogue: Congress 2015: Revelations
Authors: Pete Cape, Andrew Moffatt
June 15, 2015
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Citation

Cape and Moffatt (2015a, June 15). Face to face but not eye to eye. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/face-to-face-but-not-eye-to-eye-8447


Videos

I speak therefore I am?

Meet Zhang Wei, 44 year old Aussie accountant; Li Wei, 64 year old bookbinder from Singapore and Li Qiang, 24 year old graphic designer from Vancouver. More disparate people you couldn't imagine. They have never met, never visited each other's...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Pete Cape
Company: Research Now SSI
June 15, 2015
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Citation

Cape, P. (2015a, June 15). I speak therefore I am?. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/i-speak-therefore-i-am-