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Videos

Emerging trends in the use of Big Data in research

This presentation will showcase the following four trends:Combining Big Data Analytics with Third party Research:Combining enterprise big data analytics with market research produces very powerful results. This fills up the gaps in data availability...

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Himanshu Jha
June 15, 2015
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Citation

Jha, H. (2015a, June 15). Emerging trends in the use of Big Data in research. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/emerging-trends-in-the-use-of-big-data-in-research


Videos

Spreading a common tongue

Segmentation is crucial for investment prioritisation, smarter communications, meaningful innovations to capture growth. Furthermore, a holistic segmentation provides "common tongue" - a shared marketing language to be integrated and embedded in all...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Alena Rossini, Desmond Chan, Kalidas Ashok, Laurenz Koehler, Phong Huynh
Company: KANTAR TNS Malaysia
June 15, 2015
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Citation

Rossini, Chan, Ashok, Koehler and Huynh (2015a, June 15). Spreading a common tongue. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/spreading-a-common-tongue


Videos

Coca-Cola's agile research adventure

This paper tells the story of Coca-Cola's partnership with ZappiStore and SSI and their successes and failures developing agile research solutions in Asia. It portrays the effort to realise the promise of agile research in the spirit of fail fast and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Pete Cape, Ron Gailey, Stephen Phillips
Companies: ZappiStore, Research Now SSI, The Coca-Cola Company
June 15, 2015
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Citation

Cape, Gailey and Phillips (2015a, June 15). Coca-Cola's agile research adventure. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/coca-cola-s-agile-research-adventure


Videos

Ceremony: Best Paper Award APAC 2015

Best paper award winner APAC Conference 2015: The emergence of "I" in Indonesia.

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Finn Raben, Monica Cravenetya, Satish Pai
June 15, 2015
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Citation

Raben, Cravenetya and Pai (2015a, June 15). Ceremony: Best Paper Award APAC 2015. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/best-paper-award-apac-2015


Videos

The emergence of "I" in Indonesia

This presentation exmines if marketing, advertising and social media are encouraging more individualistic expression within Indonesia (which has been traditionally conformist and affiliative), and what this means for marketers, advertisers and...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Monica Cravenetya, Satish Pai
Company: Deka Marketing Research
June 15, 2015
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Citation

Cravenetya and Pai (2015a, June 15). The emergence of "I" in Indonesia. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/the-emergence-of-i-in-indonesia


Videos

Mobile messaging apps: 800+ million captive consumers for real time insight

MMR Research & MobileMeasure Consulting partnered together to understand the research impact of messaging mobile apps in China. The study helped us understand how WeChat & other instant messaging apps can provide a cost-effective and fast...

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Mark Sismey, Navin Williams, Pippa Bailey, Simon Harris, Siobhan Churchill
Company: MMR Research Worldwide Ltd
June 15, 2015
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Citation

Sismey, Williams, Bailey, Harris and Churchill (2015a, June 15). Mobile messaging apps: 800+ million captive consumers for real time insight. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/mobile-messaging-apps-800-million-captive-consumers-for-real-time-insight-


Videos

Moving boldly into the future

A look at how qualitative market research is advancing via technology

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Dan Foreman, Kyle Henderson
June 15, 2015
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Citation

Foreman and Henderson (2015a, June 15). Moving boldly into the future. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/moving-boldly-into-the-future


Videos

Ceremony: Best Presentation Award APAC 2015

Best presentation award winner APAC Conference 2015: Shedding the chastity belt.

Catalogue: Asia Pacific 2015: Asia Means Business
Authors: Finn Raben, Karan Kumar, Poonam V. Kumar
June 15, 2015
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Citation

Raben, Kumar and Kumar (2015a, June 15). Ceremony: Best Presentation Award APAC 2015. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/best-presentation-award-apac-2015


Videos

Catch trends - Measure ads

Marketers have always had two fundamental jobs: Understanding the needs of customers and reaching out to them with a message that is impactful. In many cases, we don't have to ask what customers want any more. Our online searches say a lot about us....

Catalogue: Asia Pacific 2015: Asia Means Business
Author: Taylan Yildiz
June 15, 2015
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Citation

Yildiz, T. (2015a, June 15). Catch trends - Measure ads. ANA - ESOMAR. Retrieved December 10, 2024, from


https://ana.esomar.org/documents/catch-trends---measure-ads