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Research papers

The transferability of rating scale techniques to an African population

The purpose of the study was to select the most appropriate scale for the measurement of Africans' satisfaction with their transport services. Four types of scale (verbal, numerical, visual and graphic) were selected. Two types of each of these...

Catalogue: ESOMAR Congress 1980: Taking Stock
Authors: N. Morris, Pat van der Reis
September 1, 1980
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Citation

Morris and van der Reis (1980a, September 01). The transferability of rating scale techniques to an African population. ANA - ESOMAR. Retrieved September 23, 2023, from


https://ana.esomar.org/documents/the-transferability-of-rating-scale-techniques-to-an-african-population