Resources Library by ANA

Machine learning evolving computer vision

How to extract great insights from satellite imagery? Last few years have seen enormous growth on AI-based data-enrichment techniques. Automatic sentiment and topic identification in text documents have become ubiquitous. Image tagging and...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Mario Abarca, Moisés Arizpe, Horacio González Duhart, Gustavo Ramírez, Marco Iván Zepeda

Company: Kantar

March 14, 2018

Revue Française du Marketing (Juin 2013)

Notre ligne éditoriale n'entend privilégier aucun domaine particulier du marketing,mais s'inscrit dans la volonté de montrer aux lecteurs, académiciens oupraticiens, la grande diversité d'applications du marketing. Ce numéroen est...

Catalogue: ADETEM: Revue Française du Marketing

Author: ADETEM

Company: ADETEM

June 1, 2013

The AMAI system of classifying households by socio-economic level

This paper aims to inform marketers and researchers interested in Mexico's market about how the Mexican Association of Research and Public Opinion Agencies (AMAI) has dealt with the problem of defining a common ground where all parties involved...

Catalogue: Latin America 2002

Author: Adrian Villegas Carrasco

May 12, 2002

U.S. Latinos and the cyber revolution

The computer age has dramatically changed the way we communicate, exchange information, and conduct commerce. Much the same way the telephone connected” people around the world, the computer and the Internet will wire the world. However,...

Catalogue: Ethnic Marketing 2000

Author: Isabel Valdés

July 1, 2000

Standard demographic classification

ESOMAR has sought ways to help standardise some of the procedures used in market research surveys. This does not in any way imply that we are seeking to treat Europe or any other part of the world as single homogeneous markets. On the contrary, our...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Bryan A. Bates

September 1, 1998

Classification

Since the earliest days of marketing and social research, attempts have been made to group populations and survey respondents into classes: groupings which discriminate between people in ways which are considered likely to be relevant to the research...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: ESOMAR B.V.

September 1, 1998

A socio-economic standard system of classification of respondents

Brazil may well be the country with the largest experience of using a uniform socio-economic classification system in the world. It adopted one such system in 1970, as a result of the recommendation proposed by a panel nominated by the National...

Catalogue: ESOMAR Handbook Of Market And Opinion Research

Author: Pergentino Mendes de Almeida

September 1, 1998

Producer has changed. Consumer has changed. What about the distributor?

A lot has already been said here about changes. Changes in the economy, in aspirations and social values, changes in attitudes, changes in consumer behaviour, changes in producers’ behaviour. Retail and wholesale trade belonged to the areas...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Tomás Drtina

April 1, 1995

The culture of the jars, some peculiarities of the Bulgarian society and market during the transition to market economy

As a result of the combination of the "Culture of the Jars" and the mechanism of transferring of state funds to the private sector there were: - impossible food prices, but the people feed themselves - solvent demand in goods for long-term use -...

Catalogue: CEE Conference 1995: Towards A Market Economy

Author: Kolio Kolev

Company: GfK

April 1, 1995