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Research papers

Generalising a pricing effect

The purpose of this contribution to our seminar on modelling is to make two points: 1. There is usually little point in modelling something if we do not know what it is; 2. Developing the required empirically-based generalisations in marketing is...

Catalogue: Seminar 1987: Micro And Macro Market Modelling
Authors: Andrew S. C. Ehrenberg, Leonard R. England
October 26, 1987

Research papers

Telephone, mail and other techniques

This chapter is still concerned with occasions when the ‘standard’ forms of interviewing are inappropriate, though before a fourth edition of this work appears it seems likely that such a definition will need revision. In general terms...

Catalogue: Consumer Market Research Handbook
Authors: Leonard R. England, Peter Arnold
August 1, 1986

Research papers

Two way quality

This paper is concerned with the importance of a continuous relationship between client and research company. It argues that only by this means can the best be obtained for each separate "unit" of research: by an on-going relationship of this kind it...

Catalogue: ESOMAR Congress 1975: Quality In Research
Author: Leonard R. England
August 1, 1975

Research papers

Traffic re-routing

This paper is concerned with a study commissioned by a local authority in London to check reactions of residents to a scheme by which traffic re-routing eased congestion on most roads at the inevitable expense of increased congestion on some....

Catalogue: ESOMAR Congress 1974: The Challenges Facing Marketing Research
Authors: Bob Lane, Leonard R. England
September 1, 1974