Resources Library by ANA

Tell me who your friends are, I will tell you who you are

Want to get rid of costly brand image tracking and barometers? The Brand Mining tool leverages the network structure of social media and uncovers which perceptual dimensions are associated (or not) with your brand.In this paper, we introduce and...

Catalogue: Congress 2018

Authors: Laurent Florès, Antoine Moreau

September 23, 2018

How the IoT will save the planet

Yes, we can save energy by rolling out smart meters. This can be proven scientifically, using the whole array of old and new data science techniques: sampling, imputation of missing values, bayesian modelling, random forests and algorithms. How do...

Catalogue: Congress 2017: Visionary

Authors: Antoine Moreau, Laurent Florès

August 24, 2017

Data combo

In recent years, the rise of the National Front party has been a major feature of the French political landscape. Understanding the drivers behind the electoral successes of that party is now crucial for mainstream parties if they want to counter it...

Catalogue: Big Data World 2016: Understanding People Through Smart Data

Authors: Laurent Florès, Antoine Moreau

November 18, 2016

The 2006 FIFA World Cup case

This presentation describes a one-year project that was carried out to understand the effectiveness of the adidas 360 marketing and communication strategy developed in France before, during, and after the 2006 Fifa world cup.More specifically, it...

Catalogue: Congress 2007: Excellence

Authors: Olivier Heck, Laurent Florès, Guillaume Weill

September 19, 2007

Beyond online advertising

The overall objective of the paper is to share the results of over five years long analysis of leading consumer websites that demonstrates how many leading brands have underutilized the marketing capacity of their websites. Through actual metrics the...

Catalogue: ESOMAR/ARF WAM Conference 2005: Outdoor/Out-of-Home

Author: Laurent Florès

Company: MetrixLab

June 20, 2005

A seat at the table

Management has concluded that brands represent the most important asset of a company. Independent from their branches, this is almost true for all brands. Brands demand high investment in marketing activities in order to secure and build value. The...

Catalogue: ESOMAR Congress 2003: Management, Accountability and Research

Authors: Rachel Katz, Jeffrey Ewald, Chris Keeling, Howard R. Moskowitz, Laurent Florès, Matthias Silcher

Company: Moskowitz Jacobs Inc.

September 14, 2003

Medical communications, consumers, and the Internet

This paper shows how the medical marketer can understand the current market and jumpstart creativity through a deconstruction exercise, followed by conjoint measurement that identifies strengths and weaknesses of the deconstructed elements....

Catalogue: ESOMAR Global Healthcare Conference 2003

Authors: Risa Asami, Tina Hjelleset, Howard R. Moskowitz, Laurent Florès

Company: Moskowitz Jacobs Inc.

February 23, 2003

From 'weak signals' to successful product development

This paper offers a new, innovative approach to 'weak signal detection'. The goal is to discover coming trends or latent consumer needs.Building on the sciences and principles of 'information theory' and 'evolution biology', the potential importance...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Andrea Maier, Howard R. Moskowitz, Laurent Florès

Company: Moskowitz Jacobs Inc.

January 26, 2003

Crossing the knowledge and corporate boundaries to systematize invention and innovation

The process of corporate innovation is often left to outside consultants and internal/external teams specializing in the invention process. Market researchers are all too often neglected in this process, even though the newly emerging tools of...

Catalogue: ESOMAR Congress 2002: Consolidation Or Renewal?

Authors: Jeffrey Ewald, Jacqueline Beckley, Charles E. Cleveland, Teri Curran Mascuch, Howard R. Moskowitz, Laurent Florès

Company: Moskowitz Jacobs Inc.

September 22, 2002