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Mastering the Behavioural Science Maze

In our daily life, we are constantly flooded with information: while shopping at a grocery store we hear music, we are surrounded with logos and packaging of different brands and marketing tactics, we see and interact with other customers or workers,...

Catalogue: North America 2024 - Innovation
Authors: Michelle Niedziela, Sophia Stafford
Company: HCD Research
July 5, 2024

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General Rules for Packaging Design and Evaluation

When we think about product packaging, many different dimensions of a business come to mind: ergonomics and usability, regulations, production, sustainability, material science, brand positioning, design, trade marketing and product experience. 

Catalogue: Forecast. Forward. Faster
Authors: Alejandro Salgado-Montejo, David van der Woude, Paula Ximena Triana, Maria Alejandra Medoza
Company: Atrianna
February 28, 2023

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