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Research papers

Transforming the marketing research industry

There is a greater scope of opportunities as our industry changes.This presentation builds a case for three 'imperatives' for transforming the current marketing research industry and organizations that compete within it: a need to shift from...

Catalogue: Congress 2007: Excellence
Authors: Randall Brandt, Stephan Thun
Company: Maritz Research
September 19, 2007

Research papers

Positioning of a "green" technology

This paper describes the threats and opportunities in marketing a 'green' propulsion technology for automotive manufacturers in Europe.The paper highlights how research steps helped Toyota identify the needs and opportunities for a significantly...

Catalogue: ESOMAR Conference on Automotive Marketing 2004
Authors: Stephan Thun, Gunther De Jonghe
Company: Basis-Kontakt GmbH
March 1, 2004