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Research papers

Values and trends of the over 50's in Europe

The topic of this publication is the issue of the population over 50s as new social subjects, as consumers with greater spending power and more availability to spend than in the past. Among marketing people, this category has always been referred to...

Catalogue: Seminar 1991: The Over 50's In The 90's
Author: Raimondo Boggia
Company: GPF Research
June 15, 1991
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Citation

Boggia, R. (1991a, June 15). Values and trends of the over 50's in Europe. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/values-and-trends-of-the-over-50-s-in-europe