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Research papers

Image development and consumer reality

The underlying thesis of this presentation is that effective and market-relevant image-building strategies can only be developed based on a precise understanding of consumer reality. An image cannot be determined and established arbitrarily; it must...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery
Author: Stephan Grünewald
Company: IFM Mannheim
June 15, 1994
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Citation

Grünewald, S. (1994a, June 15). Image development and consumer reality. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/image-development-and-consumer-reality


Research papers

New consumption trends (German)

Lately, the headings "new consumption trends" and "change of paradigms" appear again and again to point out profound changes of consumer behaviour with important consequences for the entire market. The methodical prerequisite for the discovery of a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Christoph B. Melchers
Company: IFM Mannheim
September 1, 1990
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Citation

Melchers, C. B. (1990a, September 01). New consumption trends (German). ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/new-consumption-trends-german-


Research papers

New consumption trends

Lately, the headings "new consumption trends" and "change of paradigms" appear again and again to point out profound changes of consumer behaviour with important consequences for the entire market. The methodical prerequisite for the discovery of a...

Catalogue: ESOMAR Congress 1990: Using Research For Marketing In The 90's
Author: Christoph B. Melchers
Company: IFM Mannheim
September 1, 1990
×

Citation

Melchers, C. B. (1990a, September 01). New consumption trends. ANA - ESOMAR. Retrieved December 11, 2024, from


https://ana.esomar.org/documents/new-consumption-trends