You searched for: "*"

The results has been filter on Authors containing Dee Allsop.
ANA has found 1 results for you, in 207 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The ROI imperative

There are no 'silver bullets' in ROI measurement. ROI success and increased client value are most consistently the products of focused client engagement in the ROI process than application of any specific ROI tools or methods.New findings from 135...

Catalogue: ESOMAR Congress 2004: Integrating Marketing Research in Business
Authors: Bart Moore, Dee Allsop
September 19, 2004