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Research papers

Beyond the patient

This paper is based upon the research findings of an independent study carried out to investigate the world of the modern healthcare consumer.Taking chronic back pain as an example condition, this paper describes how a holistic approach to research,...

Catalogue: Global Healthcare 2006
Author: Tom Atkinson
Company: Insight Research Group Ltd.
February 6, 2006

Research papers

Turning existing technologies into new products

The paper presents a unique four-phased research approach for utilizing consumer insights to help determine how existing technologies can be transformed into new product offerings. Designers of technologies are often locked into perceiving their...

Catalogue: ESOMAR Excellence in Consumer Insights Conference 2003
Authors: Boaz Mourad, Ilana Drucker, Stacey Matthias, Jason Zolov
Company: Insight Research Group Ltd.
March 30, 2003