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Catalyst for change

In this presentation, the speaker will talk about how digital consumption is forcing the media researchers to think differently about how the research methods and will present some examples and case studies in how NBCUniversal did that. 

Catalogue: Client Summit 2019- Spring Edition
Author: Jonathan Bohm
June 27, 2019
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Citation

Bohm, J. (2019a, June 27). Catalyst for change. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/catalyst-for-change