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The Art of Simplicity is a Puzzle of Complexity

This paper showcases how the insights and innovation team addressed a large and almost unwieldy brief from the business with structure and rigour, employing both traditional research and analytics, and served a high-quality outcome with impact and...

Catalogue: Congress 2024
Author: Ritanbara Mundrey
October 1, 2024

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Research papers

Tips and Tricks to Make Pricing Research Better and More Actionable

Pricing research can have a profound impact on a company's business results. However, to do so it needs to be conducted with a detailed understanding of how buyers make purchase decisions, as established by behavioural economics. The learnings from...

Catalogue: North America 2024 - Innovation
Author: Per Sjofors
Company: Sjofors Partners Inc
August 5, 2024

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