Resources Library by ANA

Passive measurement: Path to purchase

Google and Nielsen came together to develop a way to better understand how consumers go about researching and buying mobile phones. With the internet in the palms of their hands, consumers interact a lot with the medium before considering and/or...

Catalogue: Asia Pacific 2020 - Insights Festival

Authors: Abhishek Saigal, Shilpa Surtani, Prithvi Raj, Zeeshan Adam, Avantika Agarwal, Harshita Bhatia

Companies: Google, Nielsen

November 2, 2020

Gaining marketing-relevant knowledge from social media photos

The flood of photos on social media is overwhelming. Every single day, Facebook users upload an average of 351 million images. These snapshots not only provide insights into the users' lives, but also reflects their attitudes and experiences with...

Catalogue: Congress 2016: #WOW

Authors: Raimund Wildner, Carolin Kaiser

Company: GfK

September 22, 2016

NextGen

There are fascinating differences between emerging economies and developed ones in how people consume news – and for that matter the role news plays in their lives. Understanding these differences will be critical to news organisations in a...

Catalogue: Congress 2016: #WOW

Authors: Kevin Cowan, Santanu Chakrabarti

September 22, 2016

GSM

This paper covers three countries in Africa: two in West Africa (Nigeria and Ghana) and one in Central Africa (Cameroon). The paper will focus on Nigeria which is Africa's fastest growing mobile and fixed line market. However, reference will also be...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Author: Aggrey Maposa

Company: KANTAR TNS Malaysia

November 7, 2004

Cracking the crystal ball

Approaches were investigated for forecasting in the developing South African cellular phone market at the aggregate level (market share), and individual level of switching behaviour.While the traditional first order Markov process model was not found...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Craig Kolb, Andrea Rademeyer

Company: Ask Afrika Pty Ltd

November 7, 2004

Overview of the telecommunications market in Russia

Cellular communications is the main segment of the telecommunications market in Russia that has been rapidly growing in the last years.The main indicators of growth are: cellular penetration and revenue exceeded wire line indicators in 2003; and...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Alexander Pankin, Olga Malinkina

Company: KANTAR TNS Malaysia

November 7, 2004

The convergence revolution

Convergence is a broad term that defines the coming together of technologies and industries in delivering wired and wireless voice and data content.This paper assesses global Internet trends and examines the five key drivers of convergence in the...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Authors: Brian Cruikshank, Nilesh Modi

Company: Ipsos MRBI

November 7, 2004

Forget about 3G, focus on the consumers' money

While engineers and operators have clear issues regarding 3G as a technology and investment, the consumer is rarely interested in 'Gs' but rather is focused on the benefits it may bring relative to competing solutions.The challenge of generating...

Catalogue: ESOMAR Telecommunications Marketing Conference 2004

Author: Harvey Cohen

November 7, 2004

Txt msg surveys

In order to test test how SMS might best be utilised for data collection, SKOPOS and SPSS have conducted a research experiment that compares and contrasts the new mobile media against the evermore-accepted online method, as well as against the more...

Catalogue: ESOMAR Technovate Conference 2003

Authors: Darren Noyce, Mario Menti, Olaf Hofmann

Company: SKOPOS

January 26, 2003