Resources Library by ANA

Is in-store research and accompanied shopping still feasible if retailers already struggle with facilitating distance between shoppers?

Join the session to hear more about in-store research in times of COVID-19 pandemic. 

Catalogue: Insights Festival 2020

Authors: Arlette Leumbou, Kjell Massen

September 17, 2020

Dutch culture shock therapy

Greg Shapiro is an American, who offers 'hyuge' insights into the new management at the White House. And he is now a Dutchman, who offers his own market research about the strange ways of Dutch culture. In dealing with the Dutch, you may get a...

Catalogue: Congress 2017: Visionary

Author: Greg Shapiro

November 9, 2017

Enabling a full life to people with a mental disability

This paper describes a project carried out for Philadelphia, one of the largest health care facilities in The Netherlands for people with severe mental disabilities. It outlines how research helps Philadelphia to learn the needs of a group of people...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Maurice Palmen, Gaby Siera, Iris Aarts

November 16, 2016

A tale for king and country

On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden

November 16, 2016

A tale for king and country

On 24 March 2016, one of the market researchers of the Dutch Tax and Customs Administration (the tax authority) was invited by the Dutch King to tell him about the insights gained on the Dutch citizens in relation to self-reliance and what that means...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories

Authors: Anke Bergmans, Jo van Kruchten, Arjen Van Ulden

June 15, 2016

The Dutch outdoor study

In 2000 a new study of outdoor advertising reach was published in the Netherlands. The Dutch Outdoor Study combines several major innovations in outdoor research techniques with new software for presenting results. This paper describes the research...

Catalogue: ESOMAR/ARF WAM Conference 2003: Out of Home/Ambient Media

Authors: Lex van Meurs, Peter Kloprogge, Marcel van der Kooi

Company: GfK

June 20, 2003

Revisiting print measures in a channel planning world

This paper examines new developments in readership analysis and explores an innovative solution to the issue of managing the accumulation of print audiences in the Dutch market. The authors present ways to work within the paradigm of traditional...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Peter Kloprogge, Tim Foley

June 19, 2003

Specific issue reach and specific issue effects

The paper concentrates on a new method for the measurement of specific issue readership. By means of an electronic version of the Through the Book method with various issues of some twenty magazines the specific issue reach and the cumulating reach...

Catalogue: ESOMAR/ARF WAM Conference 2003: Print

Authors: Arie K. den Boon, John H. Faasse

June 19, 2003

Internet panel as a tool for TV programme appreciation research

Programme appreciation is a much-used tool for programming purposes and programme development within public broadcasting organisations in the Netherlands. NOS Publieke Omroep requires daily reporting shortly after the programme broadcast. Measurement...

Catalogue: ESOMAR/ARF WAM Conference 2002: Television

Authors: Marion Appel, Marjan Hammersma

Company: GfK

June 9, 2002