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Research papers

Measuring newspaper reading during summer period via mobile phones

Historically it has been very difficult for newspapers to measure and analyze newspaper consumption and reading behavior during the summer period when many readers are on holiday.With new data-collecting methods, using mobile phones, it can however...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Leif Widman, Lena Vogelius
January 26, 2003
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Citation

Widman and Vogelius (2003a, January 26). Measuring newspaper reading during summer period via mobile phones. ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/measuring-newspaper-reading-during-summer-period-via-mobile-phones


Research papers

Daily reach using SMS

The newspaper industry has never informed advertisers of the number of persons that read a newspaper on one specific day. Subscription newspapers say that readership does not fluctuate significantly over time and readership does not fluctuate from...

Catalogue: ESOMAR/ARF WAM Conference 2002: Print
Authors: Leif Widman, Lena Vogelius
June 13, 2002
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Citation

Widman and Vogelius (2002a, June 13). Daily reach using SMS . ANA - ESOMAR. Retrieved November 30, 2023, from


https://ana.esomar.org/documents/daily-reach-using-sms-