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Research papers

The virtual sofa

Research conducted in the United States and Europe confirms that consumers are twice as receptive to communications while they are waiting (derval, 2007). this approach is called wait marketing, because consumers consider advertising in that specific...

Catalogue: Innovate 2008
Authors: Diana Derval, Mario Menti
Companies: GMI (Global Market Insite), DervalResearch
June 16, 2008
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Citation

Derval and Menti (2008a, June 16). The virtual sofa. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-virtual-sofa


Research papers

Txt msg surveys

In order to test test how SMS might best be utilised for data collection, SKOPOS and SPSS have conducted a research experiment that compares and contrasts the new mobile media against the evermore-accepted online method, as well as against the more...

Catalogue: ESOMAR Technovate Conference 2003
Authors: Darren Noyce, Mario Menti, Olaf Hofmann
Company: SKOPOS
January 26, 2003
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Citation

Noyce, Menti and Hofmann (2003a, January 26). Txt msg surveys . ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/txt-msg-surveys-