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Research papers

Predicting the future

This paper explores the science of prediction and looks at how prediction techniques could be more effectively utilised in market research. It provides advice on the best way to ask predictive questions and the best techniques for conducting...

Catalogue: Congress 2014: What Inspires?
Authors: Hubertus Hofkirchner, Jon Puleston, Alexander Wheatley
Company: GMI (Global Market Insite)
September 10, 2014
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Citation

Hofkirchner, Puleston and Wheatley (2014a, September 10). Predicting the future. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/predicting-the-future-8351


Research papers

Dimensions of online survey data quality

Several recent research articles explore the impact of panel sourcing on speeding, fraudulent respondents, and participant engagement. A large number of studies have explored differential cross- cultural responses to survey design and its effect on...

Catalogue: Congress 2012: Accelerating Excellence
Authors: Mitch Eggers, Jon Puleston
Company: GMI (Global Market Insite)
September 13, 2012
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Citation

Eggers and Puleston (2012a, September 13). Dimensions of online survey data quality. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/dimensions-of-online-survey-data-quality


Research papers

The game experiments

The concept of 'gamification' is sweeping across the marketing communication industry, and is being discussed in marketing departments, advertising agencies and even governments around the globe. We began exploring the idea of game-play in greater...

Catalogue: Congress 2011: Impact
Authors: Deborah Sleep, Jon Puleston
Companies: GMI (Global Market Insite), Engage Research
September 18, 2011
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Citation

Sleep and Puleston (2011a, September 18). The game experiments. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-game-experiments


Research papers

Convergence or divergence of the Asian market

As a result of the Asian crisis in 1998 and the Global Financial Crisis (GFC) in 2008, there is increasing speculation that 'Globalisation' may have stalled. Regardless, do developed and developing nations actually benefit (or suffer) from...

Catalogue: Asia Pacific 2011: Increasing Value Through Simplicity
Authors: Roxan Toll, Rosalie Tung, Chris Baumann, Hamin Hamin
Company: GMI (Global Market Insite)
March 20, 2011
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Citation

Toll, Tung, Baumann and Hamin (2011a, March 20). Convergence or divergence of the Asian market. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/convergence-or-divergence-of-the-asian-market


Research papers

Measuring the value of respondent engagement

Whilst anecdotal evidence exists, Engage and GMI's research will provide a rigorous basis for determining how best to tackle the issue of respondent engagement.How can we better engage with online respondents? What is the value of that engagement for...

Catalogue: Panel Research 2008
Authors: Deborah Sleep, Jon Puleston
Companies: Engage Research, GMI (Global Market Insite)
October 24, 2008
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Citation

Sleep and Puleston (2008a, October 24). Measuring the value of respondent engagement. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/measuring-the-value-of-respondent-engagement


Research papers

The virtual sofa

Research conducted in the United States and Europe confirms that consumers are twice as receptive to communications while they are waiting (derval, 2007). this approach is called wait marketing, because consumers consider advertising in that specific...

Catalogue: Innovate 2008
Authors: Diana Derval, Mario Menti
Companies: GMI (Global Market Insite), DervalResearch
June 16, 2008
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Citation

Derval and Menti (2008a, June 16). The virtual sofa. ANA - ESOMAR. Retrieved December 06, 2023, from


https://ana.esomar.org/documents/the-virtual-sofa