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Research papers

Positive gender portrayal in advertising

This paper describes how we developed a framework from cultural insight to help our marketers and our creative agencies avoid stereotypes and represent gender more progressively in our brand communications. The paper will also explain how we...

Catalogue: Congress 2018
Author: Andrew Geoghegan
Company: Diageo
September 23, 2018
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Citation

Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising--9389


Videos

Positive gender portrayal in advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Catalogue: Congress 2018
Author: Andrew Geoghegan
Company: Diageo
September 23, 2018
×

Citation

Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising-


Research papers

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary
Author: Andrew Geoghegan
Company: Diageo
September 4, 2017
×

Citation

Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/re-imagining-the-client-side


Videos

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary
Author: Andrew Geoghegan
Company: Diageo
September 4, 2017
×

Citation

Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved April 20, 2024, from


https://ana.esomar.org/documents/re-imagining-the-client-side-10995