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Research papers

Abbreviated simulated test markets as advertising pretesting tools

Abbreviated simulated test markets are an attempt to get out of this dilemma. They try to achieve several objectives at the same time: 1. They attempt to generate data on the way in which advertising influences purchasing behaviour as reliably as...

Catalogue: ESOMAR Congress 1987
Author: Jörg Rehorn
September 1, 1987
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Citation

Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/abbreviated-simulated-test-markets-as-advertising-pretesting-tools


Research papers

How should a product score in a blind test to stand a chance in the market?

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
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Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market?. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-


Research papers

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing (German)

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The...

Catalogue: ESOMAR Congress 1988
Author: Jörg Rehorn
September 1, 1988
×

Citation

Rehorn, J. (1988a, September 01). How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing (German). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/how-does-the-trade-see-manufacturers-results-of-a-representative-survey-of-the-central-organisation-in-german-food-retailing-german-


Research papers

Abbreviated simulated test markets as advertising pretesting tools (German)

Abbreviated simulated test markets are an attempt to get out of this dilemma. They try to achieve several objectives at the same time: 1. They attempt to generate data on the way in which advertising influences purchasing behaviour as reliably as...

Catalogue: ESOMAR Congress 1987
Author: Jörg Rehorn
September 1, 1987
×

Citation

Rehorn, J. (1987a, September 01). Abbreviated simulated test markets as advertising pretesting tools (German). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/abbreviated-simulated-test-markets-as-advertising-pretesting-tools-german-


Research papers

How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing

This paper presents the results of a representative survey conducted in 1985 with 40 chief buyers of the central organizations in German food retailing. The study was initiated by Hildmann, Simon, Rempen & Schmitz/SMS and conducted by GfK. The retail...

Catalogue: ESOMAR Congress 1988
Author: Jörg Rehorn
September 1, 1988
×

Citation

Rehorn, J. (1988a, September 01). How does the trade see manufacturers? Results of a representative survey of the central organisation in German food retailing. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/how-does-the-trade-see-manufacturers-results-of-a-representative-survey-of-the-central-organisation-in-german-food-retailing


Research papers

A panel for mutual communication

A panel that has been in operation for about three years shows how a simple and inexpensive method can supply three market partners, manufacturers, dealers and advertising agencies - with valuable, down-to-earth in- formation quickly and discreetly.

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Jörg Rehorn
June 15, 1981
×

Citation

Rehorn, J. (1981a, June 15). A panel for mutual communication. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/a-panel-for-mutual-communication


Research papers

How reliable are portfolio tests?

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jörg Rehorn
September 1, 1980
×

Citation

Rehorn, J. (1980a, September 01). How reliable are portfolio tests?. ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/how-reliable-are-portfolio-tests-


Research papers

How should a product score in a blind test to stand a chance in the market? (German)

On the basis of practical research experience gained over many years the author has formulated guidelines for the interpretation of product test results. These guidelines are minimum ratings a product should score in a product test if it is to have a...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Author: Jörg Rehorn
September 1, 1976
×

Citation

Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market? (German). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/how-should-a-product-score-in-a-blind-test-to-stand-a-chance-in-the-market-german-


Research papers

How reliable are portfolio tests? (German)

One of the oldest techniques to test the level of attention of advertisements, yet nevertheless still often in practice today, is the portfolio test: the test person goes through a folder usually containing 10 advertisements. Afterwards it is...

Catalogue: ESOMAR Congress 1980: Taking Stock
Author: Jörg Rehorn
September 1, 1980
×

Citation

Rehorn, J. (1980a, September 01). How reliable are portfolio tests? (German). ANA - ESOMAR. Retrieved September 28, 2023, from


https://ana.esomar.org/documents/how-reliable-are-portfolio-tests-german-