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Ring, E. (1976a, September 05). Questionnaire monotony endangers the comparability of results. ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/questionnaire-monotony-endangers-the-comparability-of-results
Lawford, J. R. (1976a, September 01). An exercise in trade-off. ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/an-exercise-in-trade-off
Kornobis, K. (1976a, September 01). PAKOM: The price-sales functions of competing brands . ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/pakom-the-price-sales-functions-of-competing-brands-
Parkyn, R. S. (1976a, September 01). TV advertising pre-testing . ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/tv-advertising-pre-testing-
Rehorn, J. (1976a, September 01). How should a product score in a blind test to stand a chance in the market?. ANA - ESOMAR. Retrieved October 13, 2024, from
Phillips and Nelson (1976a, September 01). Energy saving in private households . ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/energy-saving-in-private-households-
van Westendorp, P. H. (1976a, September 01). NSS: Pricesensitivity-meter (PSM). ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/nss-pricesensitivity-meter-psm-
Cowan and Cowpe (1976a, September 01). The use of qualitative research in the development of effective advertising. ANA - ESOMAR. Retrieved October 13, 2024, from
Smith and Molloy (1976a, September 01). Fiesta. ANA - ESOMAR. Retrieved October 13, 2024, from
https://ana.esomar.org/documents/fiesta