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Videos

Young ESOMAR Society (YES) Award Finalists

60 seconds pitches from the YES Award Finalists:StandardisationPrachi Jadhav, Kantar, IndiaModern Ways of Data CollectionSudeep Raj Rajagopal, Ipsos, IndiaMagic of Integration to Close the Gap Between Say & DoNeha Firdous, Diageo,...

Catalogue: Asia Pacific 2020 - Insights Festival
Authors: Prachi Jadhav, Sudeep Raj Rajagopal, Neha Firdous, Sneha Wankhade
Companies: IPSOS, Kantar, Diageo
November 12, 2020
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Citation

Jadhav, Rajagopal, Firdous and Wankhade (2020a, November 12). Young ESOMAR Society (YES) Award Finalists. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/young-esomar-society-yes-award-finalists


Videos

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
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Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650


Videos

Creating brand and business transformation

In 2008 in Great Britain, Gordon's Distilled Gin, the largest gin brand, was facing a yearly decline circa -32%. Today, it is growing at an amazing rate of +74%, which is faster than any other big, international gin brand. Turning around a long-term...

Catalogue: Congress 2019: The Global Data & Insights Summit
Authors: Emiliana Vidali, Sally Smallman
Company: Diageo
September 8, 2019
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Citation

Vidali and Smallman (2019a, September 08). Creating brand and business transformation. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/creating-brand-and-business-transformation-10731


Videos

Blockchain

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Blockchain is a nascent and complex technology that is widely misunderstood. In this presentation, you'll learn how it works, its growing importance across many verticals and be...

Catalogue: Client Summit 2019- Spring Edition
Author: Chris Cable
Company: Diageo
June 27, 2019
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Citation

Cable, C. (2019a, June 27). Blockchain. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/blockchain


Videos

Positive gender portrayal in advertising

Using cultural insight across every continent, Diageo has developed an insight-led framework to help its marketers avoid stereotypes and represent gender more positively in its brand communications.

Catalogue: Congress 2018
Author: Andrew Geoghegan
Company: Diageo
September 23, 2018
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Citation

Geoghegan, A. (2018a, September 23). Positive gender portrayal in advertising . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/positive-gender-portrayal-in-advertising-


Videos

Re-imagining the client-side

The research industry and bodies like ESOMAR are at a critical junction in their history. As it stands today, the research industry remains grounded in largely unchallenged late-twentieth-century assumptions. There are significant shifts in client...

Catalogue: Congress 2017: Visionary
Author: Andrew Geoghegan
Company: Diageo
September 4, 2017
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Citation

Geoghegan, A. (2017a, September 04). Re-imagining the client-side. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/re-imagining-the-client-side-10995