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Multi-device, multi-purpose, one connected consumer

AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Andrew Consky, Maureen Dawson
June 15, 2014
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Citation

Consky and Dawson (2014a, June 15). Multi-device, multi-purpose, one connected consumer. ANA - ESOMAR. Retrieved April 18, 2024, from


https://ana.esomar.org/documents/multi-device-multi-purpose-one-connected-consumer