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Research papers

Research goes mobile

Mobile research has long been discussed, but now it seems the opportunity and the capability are intersecting. Collaborating with luma Research, this case study looks at the future of mobile, and will explore how smartphone applications impact the...

Catalogue: 3D Digital Dimensions 2012: (Online + Social Media + Mobile) Research
Authors: Sally Joubert, Christian Dubreuil
Companies: Research Now SSI, Luma Research
November 6, 2012
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Citation

Joubert and Dubreuil (2012a, November 06). Research goes mobile. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/research-goes-mobile


Research papers

Mobile research goes to the game

This paper shares the story of our mobile research evolution from early stages and challenges trough to the current state of play opportunities. This approach is unique because as far as we know there has been little documented mobile advertising...

Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Joubert, James Burge, Georgia Phillips
May 13, 2014
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Citation

Joubert, Burge and Phillips (2014a, May 13). Mobile research goes to the game. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/mobile-research-goes-to-the-game