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Videos

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 15, 2014
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Citation

Churkina-Voigt and Drew (2014a, June 15). The zero moment of memory . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-zero-moment-of-memory-


Videos

Facebook digital dimensions

Today, in our world of constant connectivity – consumers use their mobile and social media to share, tweet, pin, and like their favorite brands, deals, opinions, and perhaps most importantly – to consult on key purchase decisions. Social...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Jayne Dow, Juliana Smith Holterhaus, Marion Beaufrere
June 15, 2014
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Citation

Dow, Smith Holterhaus and Beaufrere (2014a, June 15). Facebook digital dimensions. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/facebook-digital-dimensions


Research papers

Building relationships that matter

The raison d’être of market research is to aid decision-making. Research can only have a valid contribution if we understand what the client is trying to achieve and help them set measurable objectives – this is a pre-condition to...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Grant Bird
Company: Hall & Partners
June 17, 2014
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Citation

Bird, G. (2014a, June 17). Building relationships that matter. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/building-relationships-that-matter


Research papers

Multi-device, multi-purpose, one connected consumer

AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Cortney Henseler, Maureen Dawson, Andrew Consky
June 17, 2014
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Citation

Henseler, Dawson and Consky (2014a, June 17). Multi-device, multi-purpose, one connected consumer. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/multi-device-multi-purpose-one-connected-consumer-8315


Research papers

The zero moment of memory

This one-of-a-kind research is truly thought-provoking and may change the way you use technology. This lively presentation based on client and agency dialogue will illustrate a combination of emerging research methodologies through different...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Olga Churkina-Voigt, Nick Drew
June 17, 2014
×

Citation

Churkina-Voigt and Drew (2014a, June 17). The zero moment of memory . ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-zero-moment-of-memory--8317


Videos

Opening your mind

Open-ended feedback is often overlooked in survey design; however, social media and big data have transformed the way textual analysis is viewed. Taking inspiration from this the presenters have sought to reappraise the role of the open-ended...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Alexander Wheatley
June 15, 2014
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Citation

Wheatley, A. (2014a, June 15). Opening your mind. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/opening-your-mind


Videos

The people side of innovation

These days, there is much talk about open innovation, business model innovation and innovation culture. These are important topics, but the most significant element to anything related to innovation will always be people.It is people that make things...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Author: Stefan Lindegaard
June 15, 2014
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Citation

Lindegaard, S. (2014a, June 15). The people side of innovation. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/the-people-side-of-innovation


Videos

Research 360

Combining the latest methods & techniques to uncover previously hidden insights on the exciting journey from pregnancy to motherhood.The future of research is supporting decisions with a faster, deeper and richer understanding of consumers'...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: John Humphrey, Joost Poolman Simons
June 15, 2014
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Citation

Humphrey and Poolman Simons (2014a, June 15). Research 360. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/research-360


Research papers

Usage of smartphones in shopping malls

In an era where respondents are losing interest in surveys faster than ever before, research using a mobile app is an ideal research technology for engaging with people at the point of experience. By surveying shoppers in Sweden close to the in-store...

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Johanna Fyrbjörk, Carsten Andreasen
Company: Ipsos MRBI
June 17, 2014
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Citation

Fyrbjörk and Andreasen (2014a, June 17). Usage of smartphones in shopping malls. ANA - ESOMAR. Retrieved March 29, 2023, from


https://ana.esomar.org/documents/usage-of-smartphones-in-shopping-malls-8318