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Research papers

China's generation III

Marketers who are establishing operations in China have only recently begun to understand the Chinese consumer. Though it has become easier to conduct marketing research, there are not many cases where the marketer decides on a marketing strategy...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Authors: Masaru Ariga, Mariko Yasue, Gu Xiang Wen
Company: Dentsu Macromill Insight
November 1, 1996