You searched for: "*"

The results has been filter on Authors containing Rena Bartos .
ANA has found 13 results for you, in 504 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Qualitative research

This is a unique occasion. It is the first time that the Advertising Research Foundation has sponsored a workshop on qualitative research: The state of the art and its future potential.

Catalogue: ARF Guidelines Handbook
Author: Rena Bartos
January 1, 1990
×

Citation

Bartos , R. (1990a, January 01). Qualitative research. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/qualitative-research


Research papers

Overview

It is no news that more people in the United States are living longer than ever before and that they are relatively more vigorous at chronological ages that used to be considered old. This trend toward longer life combined with the social trends to...

Catalogue: Seminar 1989: The Untapped Gold Mine
Author: Rena Bartos
June 15, 1989
×

Citation

Bartos , R. (1989a, June 15). Overview. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/overview


Research papers

The facts of life

My discussion today will be based on United States data only. I do not presume to project the trends in my country to what is happening in yours. I am here to talk about change: - Markets are changing;- Consumers are changing;- The economy is...

Catalogue: ARF/ESOMAR/JMA Seminar 1986: Marketing, Advertising And Research
Author: Rena Bartos
June 15, 1986
×

Citation

Bartos , R. (1986a, June 15). The facts of life. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/the-facts-of-life


Research papers

Beyond the rocking chair

At a recent conference in New York on the issue of age stereotypes, the spokesperson said: "Old people are ugly, decrepit, stupid, forgetful, toothless, sexless after sixty-five, ready to fall off the conveyor belt of life... this is the way the...

Catalogue: AMA/ESOMAR Conference 1981: From Advertising To Communication Research
Author: Rena Bartos
June 15, 1981
×

Citation

Bartos , R. (1981a, June 15). Beyond the rocking chair. ANA - ESOMAR. Retrieved April 25, 2024, from


https://ana.esomar.org/documents/beyond-the-rocking-chair