You searched for: "*"

The results has been filter on Catalogues containing ESOMAR Conference On Age 2005.
ANA has found 14 results for you, in 191 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

The importance of contextualisation in interpreting consumer needs

The primary objective of this paper is to highlight the importance of understanding the context within which consumer needs are expressed and how this influences the type and tonality of communication strategies and campaigns. In essence the authors...

Catalogue: ESOMAR Conference On Age 2005
Authors: Cliff van Wyk, Refiloe Mataboge
January 30, 2005

Research papers

Life frames®

This paper discusses a new qualitative research approach to win meaningful insights in young consumer markets.The tool Life Frames® is based on the understanding that the consumer's demands are driven by situational needs and wants. It utilises...

Catalogue: ESOMAR Conference On Age 2005
Author: Axel Dammler
Company: iconkids & youth international research GmbH
January 30, 2005

Research papers

Peer survey method

The information available about the world of youth is not sufficient to foster our understanding or perception of it. Can the quality of 'listening' be improved by enhancing interpersonal relationships, thereby stimulating a better acquisition of...

Catalogue: ESOMAR Conference On Age 2005
Authors: Angela Cortese, Roberto Porciello
Company: Focus S.r.L.
January 30, 2005

Research papers

Subjective age

The concept of subjective age has previously been applied to segment the senior consumers' market: Market research has highlighted the tendency among individuals to feel younger than they actually are.This research demonstrates how other similar...

Catalogue: ESOMAR Conference On Age 2005
Authors: Denis Guiot, Bruno Schumutz
January 30, 2005

Research papers

What is "grown-up"?

The aim of this paper is to question the segmentation of target groups, seeing that the demographic development in Europe has profoundly altered within the past years as well as the 'traditional C.V.' of the individual. This leads to the conclusion...

Catalogue: ESOMAR Conference On Age 2005
Authors: Marc Sasserath, Christiane Wenhart, Nora Krahl
January 30, 2005