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Research papers

Creating customer knowledge

Consumer insights do not arise from better data or information alone. Customer knowledge creation requires three important elements: a 'behavioral model' or theory of consumer behavior; continual fact-gathering; and revision of the theory as new...

Catalogue: ESOMAR Conference on Excellence in Consumer Insights 2004
Authors: David G. Bakken, Michael A. Lotti
Company: Harris Interactive (Europe)
April 18, 2004

Research papers

New Internet-driven choice modeling capabilities for global market research

This paper describes new choice-modeling capabilities that are enabled by Internet interviewing. Choice models implemented by means of "choice-based conjoint" trade-off exercises can now incorporate dynamic elements, such as customization of choice...

Catalogue: ESOMAR Technovate Conference 2003
Authors: David G. Bakken, James N. Nagel
Company: Harris Interactive (Europe)
January 26, 2003

Research papers

Design your own vehicle

This paper describes the application of a new method of assessing individual customer preferences in conjunction with choice-based conjoint analysis. While individual differences in preference can be estimated from choice data, this method captures...

Catalogue: ESOMAR Automotive Marketing Conference 2002
Authors: James H. Christian, David G. Bakken
Company: Harris Interactive (Europe)
March 4, 2002

Research papers

The public health impact of direct-to-consumer advertising in the United States

While the United States has pioneered the use of direct-to-consumer advertising (DTCA) of prescription drugs, this topic is being discussed and considered by policymakers in Europe and many other countries.These countries are looking at the United...

Catalogue: ESOMAR Global Healthcare 2002
Authors: Humphrey Taylor, Katherine Binns
Company: Harris Interactive (Europe)
February 17, 2002

Research papers

A segmentation of online and offline shoppers

The paper describes an in-depth segmentation analysis of online and offline shopper activity and explores the demographic and cybergraphic similarities and differences among the various segments. In addition, key driver analysis provided us with a...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Lori Iventosch-James, Katie Lamont, Kyle Karnes
Company: Harris Interactive (Europe)
September 23, 2001

Research papers

Exploiting analytical advances

This paper considers the implications of new analytic advances on Internet-based surveys of non-random samples. The empirical evidence presented indicate that Internet-based forecasts in the 2000 U.S. elections were two times more accurate than...

Catalogue: ESOMAR Conference Worldwide Online Measurement 2001
Authors: George Terhanian, Renee Smith, John Bremer, Randall K. Thomas
Company: Harris Interactive (Europe)
June 1, 2001

Research papers

Understanding youth

Young consumers have always been a difficult audience to researchbecause first, they are difficult to reach using traditional researchmethods, and secondly, they are often not as expressive as adults incommunicating their opinions. This said, the...

Catalogue: ESOMAR Worldwide Advertising Conference 2000
Authors: John Geraci, Peter Silsbee, Sarah Fauth, Jennifer Campbell
Company: Harris Interactive (Europe)
November 1, 2000

Research papers

What changes will be needed within the research agency?- Radical change, evolution or heads down?

Significant changes have occurred within multinationals during the past few years and most of them are now in the process of implementing new international marketing programmes. The paper is divided into two parts. The first part reviews the major...

Catalogue: Seminar 1993: Marketing And International Research
Author: Katherine Passerieu
Company: Harris Interactive (Europe)
June 15, 1993

Research papers

Identifying sales potential and reasons for non-achievement

The rate of retail competition is going to increase more rapidly. The ease with which sales and share gains can be made will decrease rapidly. So the need is urgent to analyse potential more carefully, and to meet it. This requires a much deeper...

Catalogue: Seminar 1986: Retail Strategies For Profit And Growth
Author: Jef Harris
Company: Harris Interactive (Europe)
June 4, 1986