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Research papers

Socio-medical research into hypothermia among the elderly

This paper deals with a case history, which we believe comprises an unusual, if not unique application of the skills of a commercial market and social research company to the field of Medical Research. We will show how the concept of using sample...

Catalogue: ESOMAR/WAPOR Congress 1973: The Application Of Market And Social Research For More Efficient Planning
Authors: H. J. Taylor, J. T. Hanvey
Company: Harris Interactive (Europe)
September 1, 1973
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Citation

Taylor and Hanvey (1973a, September 01). Socio-medical research into hypothermia among the elderly. ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/socio-medical-research-into-hypothermia-among-the-elderly


Research papers

How research can help to get the price right

In the first place we shall discuss the place of price in the marketing mix for products in general and a newspaper in particular. We shall examine the complexities of the "joint supply" of editorial and advertising space. Next we examine the role of...

Catalogue: Seminar 1972: Marketing And Research In The Publishing Industry
Authors: Alan Wolfe, Peter Bartram
Company: Harris Interactive (Europe)
June 15, 1972
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Citation

Wolfe and Bartram (1972a, June 15). How research can help to get the price right . ANA - ESOMAR. Retrieved April 19, 2024, from


https://ana.esomar.org/documents/how-research-can-help-to-get-the-price-right-