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Research papers

Making market segmentation studies more useful

The paper is based on experience in design, interpretation and application of five market segmentation studies for consumer products using samples of 600 to 2000 respondents in West Germany and Argentina and research into variables particularly in...

Catalogue: Seminar 1982: Classifying Consumers
Author: Gerhard Kleining
June 15, 1982
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Citation

Kleining, G. (1982a, June 15). Making market segmentation studies more useful. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/making-market-segmentation-studies-more-useful


Research papers

Pre-classifying consumers

This paper discusses current and future developments in the ways pre-classification can be used. The paper particularly examines the use of small area statistics linked to other data bases. A suggestion is also made as to how pre- classification can...

Catalogue: Seminar 1982: Classifying Consumers
Author: Bill Blyth
June 15, 1982
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Citation

Blyth, B. (1982a, June 15). Pre-classifying consumers. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/pre-classifying-consumers


Research papers

The current state of methodological developments in the multivariate analysis of surveys

The paper considers the current state of multivariate analysis when the data available only take the form of binary and classified variables. This restriction has meant that researchers have had to develop new techniques to deal with problems of...

Catalogue: Seminar 1982: Classifying Consumers
Author: Paul Harris
June 15, 1982
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Citation

Harris, P. (1982a, June 15). The current state of methodological developments in the multivariate analysis of surveys. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/the-current-state-of-methodological-developments-in-the-multivariate-analysis-of-surveys


Research papers

Sporting activities

This paper shows a brief analysis of the present-day situation in Austria with regard to skiing - a sporting activity which is of great importance in that country. The paper focuses on the local market situation, in this case the population of...

Catalogue: Seminar 1982: Classifying Consumers
Author: Werner Till
Company: GfK
June 15, 1982
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Citation

Till, W. (1982a, June 15). Sporting activities . ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/sporting-activities-


Research papers

Revision of the social class concept

This paper summarizes the results of an investigation into the predictive power not only of social class but also of income and other socio-economic and demographic variables. Special attention is paid to the discriminatory value of these variables...

Catalogue: Seminar 1982: Classifying Consumers
Authors: Jean F. K. Dinjens, Jan Ligthart
June 15, 1982
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Citation

Dinjens and Ligthart (1982a, June 15). Revision of the social class concept. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/revision-of-the-social-class-concept


Research papers

Discussing classification techniques

One of the aims of the Brugge program committee was to stimulate interactions between seminar delegates. Four working groups were asked : 1) To establish specific delegates’ needs with respect to the particular subject: classifying...

Catalogue: Seminar 1982: Classifying Consumers
Author: Jan Verhulp
June 15, 1982
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Citation

Verhulp, J. (1982a, June 15). Discussing classification techniques. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/discussing-classification-techniques


Research papers

Some basic principles and recent developments

This paper describes some recent developments in the area of consumer classification. No attempt has been made to be comprehensive and coverage is confined mainly to the UK, where the author has most first hand experience. The paper was intended as a...

Catalogue: Seminar 1982: Classifying Consumers
Author: Tony Lunn
Company: QRi Consulting Ltd.
June 15, 1982
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Citation

Lunn, T. (1982a, June 15). Some basic principles and recent developments. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/some-basic-principles-and-recent-developments


Research papers

The uninvolved consumer

A theory of low involvement consumer behavior is emerging in the marketing literature, challenging a number of traditional theoretical and strategic assumptions. The traditional view of consumer behavior is based on the cognitive psychologist's...

Catalogue: Seminar 1982: Classifying Consumers
Author: Henry Assael
June 15, 1982
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Citation

Assael, H. (1982a, June 15). The uninvolved consumer. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/the-uninvolved-consumer


Research papers

Consumer classification based on behavioural measures

In this article, we recommend consumer classification based on behavioural measures. Basic dimensions of the relevant behaviour we want to influence, should be distinguished in order to classify consumers in homogeneous segments. Other behavioural...

Catalogue: Seminar 1982: Classifying Consumers
Author: Willem Frederik van Raaij
June 15, 1982
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Citation

van Raaij, W. F. (1982a, June 15). Consumer classification based on behavioural measures. ANA - ESOMAR. Retrieved April 17, 2025, from


https://ana.esomar.org/documents/consumer-classification-based-on-behavioural-measures