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Research papers

The Dutch media experience and values study

As in many countries advertisers in The Netherlands have come to realise that reach figures and ratings are only half of the story. This paper describes a study concentrating on how customers experience the media. A total of 1 077 individuals...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing
Author: Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1999
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Citation

Bronner, A. E. (1999a, June 15). The Dutch media experience and values study. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-dutch-media-experience-and-values-study


Research papers

The perception and evaluation of environmental quality

This paper deals with the design and some of the results of a feasibility study focused on the relationships between changes in the quality of the environment and human response to it. Although other relevant variables have also been included, only a...

Catalogue: ESOMAR Congress 1981: Research For Profitability
Authors: Alfred E. Bronner, Louis J. M. Schreurs, Karel C. P. Slootman
Company: Veldkamp Marktonderzoek
August 1, 1981
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Citation

Bronner, Schreurs and Slootman (1981a, August 01). The perception and evaluation of environmental quality. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/the-perception-and-evaluation-of-environmental-quality


Research papers

Ethnic minorities

For reasons of clarity I limit the illustrations in this paper to culturally and linguistically different groups. The emphasis is on the comparison between the autocton Dutch and the Mediterranean group. Within the last population a distinction can...

Catalogue: Seminar 1986: Qualitative Methods Of Research
Author: Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1986
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Citation

Bronner, A. E. (1986a, June 15). Ethnic minorities. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/ethnic-minorities


Research papers

Door-to-door advertising

Marketing tries to influence the consumer choice process and uses communication as one of its tools. Communication implies messages and media. Concerning media, in the past most attention was given to television and print. But, considering...

Catalogue: Seminar 1994: From Door-To-Door To Satellite
Authors: Cees van Rooy, Alfred E. Bronner
Company: Veldkamp Marktonderzoek
June 15, 1994
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Citation

van Rooy and Bronner (1994a, June 15). Door-to-door advertising. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/door-to-door-advertising


Research papers

Domain specific market segmentation

Market segmentation can be considered as one of the most fundamental concepts of modem marketing. If you're not thinking segments, you're not thinking marketing. The selection of a basis for segmentation is required. In the sixties and seventies,...

Catalogue: ESOMAR Congress 1992: The Race Against Expectations
Authors: Hans Elzinga, Alfred E. Bronner
Company: Veldkamp Marktonderzoek
September 1, 1992
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Citation

Elzinga and Bronner (1992a, September 01). Domain specific market segmentation. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/domain-specific-market-segmentation


Research papers

Political preference as a marketing problem

In this paper we will outline an approach that is substantially different from this traditional method, one that starts at a strictly individual level and tries to find from this position more generalisable conclusions. To be more specific, we will...

Catalogue: ESOMAR Congress 1976: Research That Works For Today's Marketing Problems
Authors: Alfred E. Bronner, Robert De Hoog
Company: Veldkamp Marktonderzoek
June 15, 1976
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Citation

Bronner and De Hoog (1976a, June 15). Political preference as a marketing problem. ANA - ESOMAR. Retrieved September 24, 2023, from


https://ana.esomar.org/documents/political-preference-as-a-marketing-problem