Resources Library by ANA

Stuck in Neutral

This paper challenges our perceptions of innovation and invites researchers to view consumers through a new lens. It argues we are not living in an age of innovation and that a plateau has likely been reached. It introduces the concept of an...

Catalogue: North America 2024 - Innovation

Author: Damian Loscher

Company: IPSOS

July 5, 2024

Is Reality a Hallucination?

The human brain is truly a complex machine. Through rigorous testing and observation, scientists have begun to map neural connections and cognitive processes required to complete certain tasks. How humans respond to survey questions has been the...

Catalogue: North America 2024 - Innovation

Authors: Frank Pica, Michael Wright, Enes Gokce, Michael Nestrud

Company: Native AI

July 5, 2024

The Perfect Pair

What would you do if you had a short deadline to execute a new global product launch in Latin America? Do you think you would have enough time and accuracy to deeply understand people while addressing business needs? Some people say the perfect...

Catalogue: Latin America 2024

Authors: Magdalena Garcia Grisanti, Diego Alarcon

Company: The Coca-Cola Company

April 24, 2024

Inspiring Conscious Consumption

The invitation: Let's talk about possibilismIn this era of ecological fragility and social transformation, the marketing arena is on the cusp of a paradigm shift. "Promoting Sustainable Lifestyles in Colombia through Shopping" is not just a title; it...

Catalogue: Latin America 2024

Authors: Lucas Lopez Lince, Juan David Giraldo Ruiz

Companies: IPSOS, Grupo Exito

April 24, 2024

My Sex, My Way!

The importance of technology-driven approaches in today?s agile research landscape is widely recognised ? from sampling and automated solutions to real-time reporting, technology is transforming the way we conduct and deliver high-quality research...

Catalogue: Congress 2023

Authors: Oana Stroie, Tania Page

September 27, 2023

The Metaverse as a Research Laboratory

The metaverse?what a broad and fascinating concept. It is represented as a paradoxical blend of expectations as well as uncertainty, optimism and skepticism, technology and, also, human motivations. Nevertheless, in organisations like The Coca-Cola...

Catalogue: Congress 2023

Authors: Alejandro Prieto, Larissa Aieta, Rodrigo Alagon

September 27, 2023

Social Video Listening - The Next Gen of Social Listening

Consumer and market insight professionals are often recognised by organisations as strategic thinkers,representing consumer voice.Yet, in the current ever-evolving world, where big and small business decisions need to be taken at speed,there is an...

Catalogue: Congress 2022: 75th Anniversary

Authors: Anne Calot, Laurence Lienhard Grandguillaume

Companies: COTY, The Social Wire

September 26, 2022

AI-Enhanced Market Research

In this paper we will first show how we approached the development and integration of an LLM-based chatbot in our qualitative research tool, and we?ll share some aspects of our research done about AI. This is particularly relevant as we aim to meet...

Catalogue: Congress 2024

Author: Orkan Dolay

Companies: Givaudan, Bilendi, Bilendi & respondi

January 1, 1970

Editorial

How fortuitous it is that we gather in Athens, the birthplace of democracy, arts, science and philosophy of Western civilisation. At a time when our global societies are being shaken by intersecting challenges in politics, climate, technology, gender...

Catalogue: Congress 2024

Author: Andrea Rademeyer

Company: ASK AFRIKA

January 1, 1970