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Webinars

Best of ESOMAR Italy: Understanding consumers in the current technoculture

BEST OF ESOMAR ITALY 2021Understanding consumers in current technoculturewith the support of the Department of Economics and Management SciencesUniversità Cattolica del Sacro Cuoreand ASSIRM (Italian Association of Market Research...

Catalogue: Webinars 2021
Authors: Kristin Luck, Giulia Fabrizi, Alberto Stracuzzi, Piergiorgio Rossi, Mario Dughi, Leanne Tomasevic, Grant Feller, David Evans, Robert V. Kozinets, Rossella Gambetti, Silvia Biraghi, Angela Beccanulli, Fabio Delton, Maria Ryzhikova, Elisa Ventrici, Stefania Boleso
May 21, 2021
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Citation

Luck et al. (2021a, May 21). Best of ESOMAR Italy: Understanding consumers in the current technoculture. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/best-of-esomar-italy-understanding-consumers-in-the-current-technoculture


Research papers

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 15, 2020
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Citation

Mohan, Dughi, Roy and Mamoria (2020a, September 15). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/seed-audiences-from-not-knowing-you-to-tapping-into-millions-like-you--11579


Videos

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 14, 2020
×

Citation

Mohan, Dughi, Roy and Mamoria (2020a, September 14). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved September 07, 2024, from


https://ana.esomar.org/documents/seed-audiences-from-not-knowing-you-to-tapping-into-millions-like-you-