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Webinars

One-Stop Solution for Actionable Consumer Research

What's it about?Traditional research methods like surveys, IDIs, and FGDs fail to capture consumers' unstated responses which are mostly subconscious. Emotion AI technology enables researchers to quantify consumers' emotion, attention, and engagement...

Catalogue: Webinars 2022
Authors: Stefka Mihaylova, Giacomo Massardo
Company: Entropik Tech
February 1, 2022
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Citation

Mihaylova and Massardo (2022a, February 01). One-Stop Solution for Actionable Consumer Research. ANA - ESOMAR. Retrieved September 08, 2024, from


https://ana.esomar.org/documents/one-stop-solution-for-actionable-consumer-research

Emotion AI

An average customer is exposed to more than 4000 ads a day and has 12 choices for the same product. Moreover, 95% of their purchase decisions is made by the subconscious mind. So, the modern-day customer is not only distracted and overwhelmed with...

Catalogue: Webinars 2021
Author:
Company: Entropik Tech
July 7, 2021
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Citation

(2021a, July 07). Emotion AI. ANA - ESOMAR. Retrieved September 08, 2024, from


https://ana.esomar.org/documents/emotion-ai