Resources Library by ANA

The new rules of pricing in 2021

The pandemic has impacted demand, cost and supply across many industries and with the 2021 Pricing Agenda top of mind,  what do you and your clients need to know before resetting pricing strategies? What are the latest trends in the area of...

Catalogue: ESOMAR Spotlight Series 2021

Authors: Florian Bauer, Robin de Rooij, Martin Wricke

February 3, 2021

Data warehousing

This paper is a short summary of the major findings of a study based upon sixty-two case studies of organizations that have successful data warehouses in use at their sites. The in-person interviews that provide the basis of the study were conducted...

Catalogue: ESOMAR Congress 1997: Learning From The Future

Author: Edward O'Hara

September 1, 1997

Development of petrol retailing in the United Kingdom

This paper describes the revolution in petrol retailing in the United Kingdom; a revolution initiated by the major supermarket operators and which has resulted in the oil companies losing 25 % of their market share and f 1 billion in revenues. The...

Catalogue: Seminar 1997: The Changing Retail Scene

Author: Jonathan P. Shingleton

Company: The BPRI Group

June 15, 1997

Do we really need brand equity?

The paper reviews three distinct meanings of the expression 'Brand Equity': financial valuation of a brand, a consumer measure of 'brand strength', or a description of a brand's associations and attributes. These are separate concepts and the...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics

Author: Paul Feldwick

September 1, 1996

Golden mean

This paper postulates that the conflict between the finance and consumer measures in an organisation can be overcome by keeping in mind the overall goals of the organisation. This goal is defined to be - Maximising Shareholder Value. The paper...

Catalogue: Seminar 1996: The Big Brand Challenge

Authors: Kalika Tripathi, Sughosh Moharikar

June 15, 1996

Technology in banking

There can be little doubt that the influence of technology is fundamentally changing the nature of the relationship between our High Street banks and their customers. In the United Kingdom, this is most graphically illustrated by the growth in the...

Catalogue: ESOMAR/EFMA Seminar 1996: Consumer Trends In Banking And Insurance

Author: Doug Komiliades

Company: FDS International Ltd

May 1, 1996

What have we learnt from tracking sponsorships?

Sponsorship is a relatively under-researched area in most developing countries. To learn more about it, a continuous tracking system was set up. In this paper the authors share their experiences with tracking data, the evaluating effect of specific...

Catalogue: MENAP Forum 1996: Pressure On Profit

Authors: Srijib Maitra, Jasojit Mookerjea

March 1, 1996

Farmers' reactions to new environmental challenges

In the following it will be analysed in how far these and other instruments were accepted by the farmers up to now, initiated target-orientated processes and produced purposeful results. With this it is necessary to differentiate the mechanisms of...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Karl-Georg Herbert, Andreas Lettmann

Company: Produkt + Markt GmbH & Co. KG

June 15, 1994

The function of the juice industry in the citrus sector in Spain and the supply of raw material

Over the past twenty years there appears in Europe an increase in the demand of by-products and a blockage of the fresh consumer market, decisively contributing to the existence of excess supply in some varieties, when there is overproduction in a...

Catalogue: Seminar 1994: From Farmer To Consumer

Authors: Baltasar Cases, M. Dolores de Miguel

June 15, 1994