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Research papers

Using research in organising a conference programme

In the United Kingdom an annual Conference is held under the auspices of the Advertising Association, to which are federated Advertisers, Advertising Agencies and Media Houses through various trade associations. There were widely divergent views...

Catalogue: ESOMAR Congress 1970: The Practical Application of Market Research
Authors: Lorne James Rothman, Peter B. Mooney, Elizabeth Fallaw
Company: KANTAR TNS Malaysia
September 1, 1970