Resources Library by ANA

Agile Elephants

An intelligent data platform enables a city to break down data silos and organise its data coherently. Once the data has been coherently integrated, it leverages the power and potential of big data for multiple applications. Moreover, the integral...

Catalogue: Latin America 2024

Authors: Patricio Pagani, Melisa Breda

Companies: The Black Puma, Buenos Aires City Government

April 24, 2024

Navigating the digital transformation journey

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Digital transformation journeys are misleading. Simple digital customer connections are easy... think chatbots! However, enabling mass personalization requires humans and machines...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Patricio Pagani, Vanina Martinez

September 8, 2019

Taste the feeling of a new brand tracking ecosystem

Is Coca-Cola truly prepared to lift the hood and let the rest of the industry take-a-look at their crown jewel? Sounds hard to believe, but yes they are! You will hear the story of how Coke upgraded their 90+ market tracking study, creating an...

Catalogue: Congress 2016: #WOW

Authors: Patricio Pagani, Horst Feldhaeuser, Clare-Marie Hulsey

Company: Infotools

September 22, 2016

Turning farmers into miners

As market researchers we need to understand and interpret market conditions for corporate decision makers. Our presentation will look at how combining behavioural and perception data deepens this understanding and improves our ability to influence....

Catalogue: Congress 2013: Think Big

Authors: Patricio Pagani, Reed Cundiff

Company: Infotools

September 26, 2013

Grand prix research

The global automotive industry faces converging challenges. KPMG (2012) singled out VW, BMW and Hyundai as well-placed to weather the storm. This presentation examines Hyundai in particular, for in this new mobile landscape it represents the...

Catalogue: Automotive Research Forum 2013: Driving Change, Driving Business

Authors: Richard Brookes, Patricio Pagani

Company: Infotools

May 24, 2013

Ode to the unsung hero - Navigating the turbulent waters of research

This presentation provides a sneak peek into the multi-million research practice that aims to take one of the world's most-valued brands to lead its markets. It depicts how Coca-Cola has engineered a solution to one of research's oldest problems: how...

Catalogue: Congress 2012: Accelerating Excellence

Authors: Javier Quinones, Veronica Moreno, Patricio Pagani

Companies: Infotools, The Coca-Cola Company

September 13, 2012

From a snapshot to a movie

The Beverage Brand Barometer, a Coca-Cola consumer tracking study covering over 85 countries, has become a powerful strategic planning and marketing investment productivity tool. The method is compared to transforming a snapshot photo (a static...

Catalogue: Congress 2011: Impact

Authors: Vittorio Raimondi, Patricio Pagani, Ram Krishnamurthy

Companies: The Coca-Cola Company , Infotools

September 18, 2011

Coca-Cola Europe and the Philosopher's Stone

On realization that only 20% of their Brand Tracker information was used across all 32 European markets, Coca-Cola Europe started searching for the Philosopher's Stone. The journey will take the us through the difficulties of negotiating a positive...

Catalogue: Congress 2010: The Changing Face Of Market Research

Authors: Patricio Pagani, Richard Raubik, James May

Companies: Infotools, KANTAR TNS Malaysia, The Coca-Cola Company

September 15, 2010