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Research papers

Mapping the Emotional Landscape

Learn how to leverage the power of emotions to connect with consumers more deeplyHow do customers react emotionally to your product content, prices and products? And how do those responses impact their choices?Emotions are the hidden catalysts...

Catalogue: Latin America 2024
Author: Jorge Quesada
Company: SKIM
April 24, 2024
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Citation

Quesada, J. (2024a, April 24). Mapping the Emotional Landscape. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/mapping-the-emotional-landscape


Research papers

Easing the Effects of Inflation in Latin America

While other parts of the world are grappling with a recent surge in inflation, Latin America has been facing these market conditions for quite some time. Its difficult to predict what will happen next: will the economy veer into recession, or will it...

Catalogue: Latin America 2023
Author: Patricia Fujisawa
Company: SKIM
April 24, 2023
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Citation

Fujisawa, P. (2023a, April 24). Easing the Effects of Inflation in Latin America. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/easing-the-effects-of-inflation-in-latin-america


Research papers

Can machines be emotional?

We know emotions play an important role in consumer decision making but how do we access them at scale? SKIM and J&J teamed up to investigate!

Catalogue: Fusion 2019
Authors: Marcel Slavenburg, Judith Suttrup, Samantha Bond
Company: SKIM
November 10, 2019
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Citation

Slavenburg, Suttrup and Bond (2019a, November 10). Can machines be emotional?. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/can-machines-be-emotional-


Research papers

Overcoming barriers to purchase in online shopping environments

Over the past decade, eCommerce has grown exponentially, with two massive markets, the US and China, ahead of the curve. Within each market, major FMCG companies have tried to optimize their product offer but selling online is different than selling...

Catalogue: Asia Pacific 2019
Authors: Paul Janssen, Robin de Rooij, Hyunwook Cho
Company: SKIM
May 22, 2019
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Citation

Janssen, de Rooij and Cho (2019a, May 22). Overcoming barriers to purchase in online shopping environments . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/overcoming-barriers-to-purchase-in-online-shopping-environments-


Research papers

Alexa, order Heineken

The growing consumer-use of voice-enabled technology will reshape customer journeys and purchasing patterns. It challenges the brand-strategy of leading companies and it creates opportunities to develop their unique voice brand.

Catalogue: Congress 2018
Authors: Dirk Huisman, Joris Huisman
Company: SKIM
September 23, 2018
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Citation

Huisman and Huisman (2018a, September 23). Alexa, order Heineken . ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/alexa-order-heineken--9345


Research papers

(Wo)man VS. machine: From competition to collaboration

It is no secret that the market research industry is under pressure to deliver sound and strategic insights within shrinking budgets and timeframes. Ten years from now efficiency is predicted to be the number one deciding factor when commissioning...

Catalogue: Global Qualitative 2017: Back to the future
Author: Samantha Bond
Company: SKIM
November 3, 2017
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Citation

Bond, S. (2017a, November 03). (Wo)man VS. machine: From competition to collaboration. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/-wo-man-vs-machine-from-competition-to-collaboration


Research papers

Turning a corner on negative perceptions of refugees in Europe

The world is currently facing the largest refugee crisis since World War II. At the same time, refugees have negative connotations, with the European public's propensity to help being on shaky ground. In this paper, we, therefore, investigate whether...

Catalogue: Congress 2017: Visionary
Authors: Samantha Bond, Patricia Dominguez, Nijat Mammadbayli
Company: SKIM
September 6, 2017
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Citation

Bond, Dominguez and Mammadbayli (2017a, September 06). Turning a corner on negative perceptions of refugees in Europe. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/turning-a-corner-on-negative-perceptions-of-refugees-in-europe


Research papers

From the dusted drawer to the top of the pile

The main objective of this study is to determine the status quo of sharing market research results by both the agency and company/client, and to explore new ways of sharing these results for a high impact and forward integration. In this study we...

Catalogue: Congress 2017: Visionary
Authors: Jasper Melchers, Julia Gornandt, Iris van Loon, Joey Ophof
Company: SKIM
September 5, 2017
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Citation

Melchers, Gornandt, van Loon and Ophof (2017a, September 05). From the dusted drawer to the top of the pile. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/from-the-dusted-drawer-to-the-top-of-the-pile


Research papers

2027, make your dream come true

90% of the core activities of market research will be automated. Design, Interpretation, Guidance and Trust will typify the Market Research Profession. This provocative session is highly relevant for researchers hoping to be successful in 2027.

Catalogue: Congress 2017: Visionary
Author: Dirk Huisman
Company: SKIM
September 4, 2017
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Citation

Huisman, D. (2017a, September 04). 2027, make your dream come true. ANA - ESOMAR. Retrieved October 04, 2024, from


https://ana.esomar.org/documents/2027-make-your-dream-come-true