Resources Library by ANA

Your attitude is not sustainable!

We approached this study with the intention of understanding how market research is currently being utilised by clients when making sustainability decisions, and identifying what room there is to optimise regarding how both clients and agencies...

Catalogue: Congress 2023

Authors: Ben Liang, Will Goodhand, Chris Wallbridge

Company: Pernod Ricard

October 5, 2023

Long-term tragedy versus short-term response

The 2019 marks 25 years since the horrific genocide in Rwanda. SURF Survivors Fund, the charity set up to help survivors of the genocide, were well aware of the challenges this milestone presented. Rwanda still has huge and immediate needs - SURF...

Catalogue: Congress 2019: The Global Data & Insights Summit

Authors: Will Goodhand, Sam Munderere

Company: System1 Research Ltd

September 8, 2019

Find YOUR Brilliance!

The future is here - calling for Brilliance from us all: to compete, to convince and to inspire. Executive speaking and gravitas coach Caroline Goyder, with comedian-turned-researcher Will Goodhand, will equip you to unlock YOUR personal brilliance.

Catalogue: Congress 2018

Authors: Caroline Goyder, Will Goodhand

Company: System1 Research Ltd

September 23, 2018

Truth telling in today's world

It’s claimed we live in a post-truth age. Anyone with truth to convey, needs more than ever to do so in a way which resonates & engages. Medieval jesters & comedians alike have been prized for this ability: we must learn from these...

Catalogue: Congress 2017: Visionary

Authors: Stephen Carlin, Will Goodhand

November 9, 2017

Joining the dots to join hands across the globe

Market research rightly strives for impact - not just delivering insight but real results. This need couldn't be sharper than when working with SURF, the Rwandan genocide Survivors Fund. ROI translates into lives transformed, in the case of orphans,...

Catalogue: Congress 2016: #WOW

Authors: Kelsey Finnegan, Will Goodhand

Company: KANTAR TNS Malaysia

June 15, 2016

Interdependence day

The future of the United Kingdom was in the balance. Polls were tightening. Sentiment became more and more heated, especially on social media.TNS conducted in-depth polling, which dominated the news. Yet survey was not sufficient–a whole new way...

Catalogue: Congress 2015: Revelations

Authors: Preriit Souda, Will Goodhand, Tom Costley

Company: KANTAR TNS Malaysia

June 15, 2015

The Fringe Factory session

The Fringe Factory (an independent group of young professionals - supported by ESOMAR NEXT) has toured universities engaging young people and conducting a survey on careers. Fringe Factory will now close the loop, feeding back what they have learned...

Catalogue: Congress 2014: What Inspires?

Author: Will Goodhand

June 15, 2014

Let's face the music...and dance

Big data presents massive challenges—but music, that great human universal, provides encouragement and inspiration amidst uncertainty. Rock musician Olly Nelken and researcher Will Goodhand will explore (and demonstrate musically) just how...

Catalogue: Congress 2013: Think Big

Authors: Will Goodhand, Oliver Nelken

Company: KANTAR TNS Malaysia

June 15, 2013