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Videos

Let?s Meet for a Drink (or Not, Im Busy Online)

Qualitative market researchers have long grappled with challenges while engaging with misunderstood generations or sensitive and culturally taboo topics. Very often, these challenges can take the form of a reluctant respondent, difficulties in...

Catalogue: Asia Pacific 2024
Authors: Rajeswari Bonala, Noopur Sharma
November 19, 2024
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Citation

Bonala and Sharma (2024a, November 19). Let?s Meet for a Drink (or Not, Im Busy Online). ANA - ESOMAR. Retrieved February 17, 2025, from


https://ana.esomar.org/documents/let-s-meet-for-a-drink-or-not-i-m-busy-online--12716


Videos

Integrated pricing strategy

How holistic is your approach to making decisions on the most important marketing lever?

Catalogue: Asia Pacific 2020 - Insights Festival
Author: Arvind Sainath
Company: Diageo
November 3, 2020
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Citation

Sainath, A. (2020a, November 03). Integrated pricing strategy. ANA - ESOMAR. Retrieved February 17, 2025, from


https://ana.esomar.org/documents/integrated-pricing-strategy-11650