You searched for: "*"

The results has been filter on Tags containing Quantitative Research.
ANA has found 11 results for you, in 950 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

What is the Blueprint for Brand Growth?

Whether planning for a cookieless future, pondering the role of AI or adapting to a challenging economic environment, uncertainty is the only certainty for marketing leaders. Whatever upheaval they face, the fundamental question that every chief...

Catalogue: Congress 2024
Authors: Mary Kyriakidi, Jane Ostler
October 1, 2024
×

Citation

Kyriakidi and Ostler (2024a, October 01). What is the Blueprint for Brand Growth? . ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/what-is-the-blueprint-for-brand-growth--12644


Videos

An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research

In this paper, we will share the findings from a study developed in 10 countries in the LATAM region, using qualitative and quantitative techniques that have allowed us to identify key actions to contribute to the Latin American social agenda. Mental...

Catalogue: Latin America 2024
Authors: Catalina Nino Penuela, Evelyn Juarez Sotomayor
Companies: Datum Internacional, OMG Peru
April 24, 2024
×

Citation

Nino Penuela and Sotomayor (2024a, April 24). An Uncomfortable Chat: Mental Health, LGBTIQ+ and Market Research. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/an-uncomfortable-chat-mental-health-lgbtiq-and-market-research-12385


Videos

Moving Perceptions = More Revenue

How many times have you wondered whether you are pushing the right perception for an advertisingcampaign? Or how moving the hearts and minds of customers connects to ROI? These questions are difficultto answer and even more difficult to tie to actual...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Moving Perceptions = More Revenue. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/moving-perceptions-more-revenue-11958


Videos

Sounds with Soul

In its visceral form, the purpose of advertising is to raise awareness of a brand or product and to achievesales. But brands are not created to be flavours of a season. Strong brands outlive generations bycontinuously evolving and remaining relevant....

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Sounds with Soul. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/sounds-with-soul-11960


Videos

The End of Dinosaur Advertising: Measuring Brand Effects Today

Marketeers are challenged to choose the right methods to quantify the long-term impact of brand on sales.In this paper Nepa, together with IKEA Canada, explores how marketing mix modelling (MMM) analysis canbe improved to incorporate long-term media...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). The End of Dinosaur Advertising: Measuring Brand Effects Today. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-end-of-dinosaur-advertising-measuring-brand-effects-today-11939


Videos

Flip the Coin

A whopping 190 million Indians (15% of the Indian population) are e-tail customers. Flipkart is a pioneer and aloved brand in India across Metro and Tier 2 cities. Growing at an exponential rate, the market value of the ecommerce industry in India is...

Catalogue: Congress 2022: 75th Anniversary
Author:
September 23, 2022
×

Citation

(2022a, September 23). Flip the Coin. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/flip-the-coin-11940


Videos

Impactos de pandemia para os pesquisadores Brasileiros

Monitoring of the current situation, problems, and perspectives of Brazilian researchers, with two waves of quantitative research.

Catalogue: Insights Festival 2020
Author: Cintia Corrales
September 14, 2020
×

Citation

Corrales, C. (2020a, September 14). Impactos de pandemia para os pesquisadores Brasileiros. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/impactos-de-pandemia-para-os-pesquisadores-brasileiros


Videos

Is it possible to predict human decision-making?

Using qual and quant to understand why consumers really make decisions, not why you think they do.

Catalogue: Fusion 2019
Author: Nina Kanin
Company: Streetbees
November 10, 2019
×

Citation

Kanin, N. (2019a, November 10). Is it possible to predict human decision-making?. ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/is-it-possible-to-predict-human-decision-making--10864


Videos

The research game-changer (Portuguese)

This ambitious project involves the development of a powerful tool for the automatic analysis of 100% of the comments of our quantitative surveys always with client centricity in mind. Through text mining models, a machine learning technique applied...

Catalogue: Latin America 2019
Authors: Camila Takahira, Maisa Naser
Company: Itaú Unibanco
April 8, 2019
×

Citation

Takahira and Naser (2019a, April 08). The research game-changer (Portuguese). ANA - ESOMAR. Retrieved October 13, 2024, from


https://ana.esomar.org/documents/the-research-game-changer-portuguese-