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Videos

Lemon- Why the advertising brain has gone sour

Ed Harrison, of System1 Research, the company behind the acclaimed, best-selling IPA publication, Lemon (2019), describes a change in advertising style that has occurred over the last 15 years and links this to falling advertising effectiveness.Ed...

Catalogue: Insights Festival 2020
Author: Ed Harrison
September 16, 2020
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Citation

Harrison, E. (2020a, September 16). Lemon- Why the advertising brain has gone sour. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/lemon---why-the-advertising-brain-has-gone-sour


Videos

Seed audiences: 'From not knowing you to tapping into millions like you'

Today, consumers are bombarded with marketing communication, making it very difficult for brands to differentiate themselves. Digital-first companies can rely on a variety and richness of datasets which is not always matched by more traditional...

Catalogue: Insights Festival 2020
Authors: Abhinav Mohan, Mario Dughi, Souvik Roy, Utsav Mamoria
Companies: Unilever, InMobi
September 14, 2020
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Citation

Mohan, Dughi, Roy and Mamoria (2020a, September 14). Seed audiences: 'From not knowing you to tapping into millions like you'. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/seed-audiences-from-not-knowing-you-to-tapping-into-millions-like-you-


Videos
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Citation

Holmes, Gwin and Onan-Read (2019a, September 08). Project Affluent. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/project-affluent


Videos

Measuring brand/business impact of partnership marketing at MetLife

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px 'Helvetica Neue'}Anyone involved in Sponsorships/Partnerships marketing knows how notoriously difficult it can be to attribute these marketing investments to actual business impact. We've had solid...

Catalogue: Client Summit 2019- Spring Edition
Authors: Dan Pincus, Stefan Kerekes
Company: MetLife Inc.
June 27, 2019
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Citation

Pincus and Kerekes (2019a, June 27). Measuring brand/business impact of partnership marketing at MetLife. ANA - ESOMAR. Retrieved January 14, 2025, from


https://ana.esomar.org/documents/measuring-brand-business-impact-of-partnership-marketing-at-metlife