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Videos

Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024
Authors: Ian Pierpoint, Adam Talkington
October 1, 2024
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Citation

Pierpoint and Talkington (2024a, October 01). Uncomfortable. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/uncomfortable-12626


Research papers

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
November 16, 2016
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Citation

Harrison, Skouras and Pierpoint (2016a, November 16). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets-8914


Videos

Stories from the fringe: The people strategy forgets

The most engaging stories are usually the ones whose characters live on the fringe, disrupting the norm and the expected.With this paper we showcase how by understanding the fringes you can magnify the trends and insights seen in the mainstream. How...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Authors: Peter Harrison, Vangelis Skouras, Ian Pierpoint
June 15, 2016
×

Citation

Harrison, Skouras and Pierpoint (2016a, June 15). Stories from the fringe: The people strategy forgets. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/stories-from-the-fringe-the-people-strategy-forgets


Research papers

Uncomfortable

Research tends to avoid heavy issues and conversations, resulting in weak insights and toxic positivity. If a respondent is going through something heavy, they tend to be excluded. Asking questions about dark times and contentious cultural issues is...

Catalogue: Congress 2024
Authors: Ian Pierpoint, Adam Talkington
Company: Further&Further
January 1, 1970
×

Citation

Pierpoint and Talkington (1970a, January 01). Uncomfortable. ANA - ESOMAR. Retrieved August 09, 2026, from


https://ana.esomar.org/documents/uncomfortable