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Research papers

She? He? They?

Marketing, communication, sales and other aspects of brand-related actions are strongly based on a rarely challenged dichotomy: for females versus for males. Gender differences are permanently embedded in brand strategies, to the extent that this...

Catalogue: Congress 2024
Authors: Marta Bierca, Milena Morawiec
Companies: MindTheGap, WiseRabbit
September 23, 2024
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Citation

Bierca and Morawiec (2024a, September 23). She? He? They? . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/she-he-they-


Research papers

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Natura & Co (Avon), Gentedemente
April 24, 2024
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Citation

Kohan and Bocanegra (2024a, April 24). What Do Women Think? . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/what-do-women-think-


Videos

What Do Women Think?

While most companies implement HR and CX policies that try to fix gender inequality, non-written corporate/organisational cultures often operate as a barrier slowing down or even hurting the equality-goal. Brands on the other hand seem to be making a...

Catalogue: Latin America 2024
Authors: Adrian Kohan, Olga Bocanegra
Companies: Gentedemente, Natura & Co (Avon)
April 24, 2024
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Citation

Kohan and Bocanegra (2024a, April 24). What Do Women Think? . ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/what-do-women-think--12386


Videos

One size doesn't fit all

Challenging assumptions around the gender gap in news consumption and a new path towards inclusivity.

Catalogue: Congress 2023
Authors: Celine Llanta, Marie Bruder
Company: British Broadcasting Corporation (BBC)
October 5, 2023
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Citation

Llanta and Bruder (2023a, October 05). One size doesn't fit all. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/one-size-doesn-t-fit-all-12224


Research papers

Domestic dudes

This paper focuses on the manifestation of masculinity in the domestic space in India, one that demonstrates signs of reduction of gender differences and of emergence of alternative domestic masculinity that actively engages itself with everyday...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
November 16, 2016
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Citation

Dutta, S. (2016a, November 16). Domestic dudes. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/domestic-dudes-8904


Research papers

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW
Authors: Rebecca L. Norris, Layhour Sao
Company: KANTAR TNS Malaysia
September 22, 2016
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Citation

Norris and Sao (2016a, September 22). Leveraging and empowering Cambodia's other half. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/leveraging-and-empowering-cambodia-s-other-half-8880


Videos

Domestic dudes

This paper explores the mindset of an emerging consuming class: the domestic dudes. These are married millennial men who, unlike their fathers, are adept at domestic matters ranging from grocery shopping to cooking and home aesthetics alongside...

Catalogue: Global Qualitative 2016: The Business Value of Intelligent Stories
Author: Sandeep Dutta
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Dutta, S. (2016a, June 15). Domestic dudes. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/domestic-dudes


Videos

Leveraging and empowering Cambodia's other half

Gender inequality is a global issue, and of particular concern in Cambodia, but by how much? And how are gender dynamics changing, if at all, among younger cohorts? This study investigates the current state of gender dynamics in Cambodia, especially...

Catalogue: Congress 2016: #WOW
Authors: Layhour Sao, Rebecca L. Norris
Company: KANTAR TNS Malaysia
June 15, 2016
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Citation

Sao and Norris (2016a, June 15). Leveraging and empowering Cambodia's other half. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/leveraging-and-empowering-cambodia-s-other-half


Research papers

Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States

The subject of this report are the specific details concerning the launching of the GEO magazine. All other details that were taken into consideration like the analysis of the market, the competition, the target groups, the marketing objectives, etc....

Catalogue: Seminar 1981: Publishing in the 1980's
Author: Imre Breuer
June 15, 1981
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Citation

Breuer, I. (1981a, June 15). Launching of the geo magazine in the federal republic of Germany and two years later in France and the United States. ANA - ESOMAR. Retrieved October 15, 2024, from


https://ana.esomar.org/documents/launching-of-the-geo-magazine-in-the-federal-republic-of-germany-and-two-years-later-in-france-and-the-united-states